Two questions to ask when a Kardashian proposes:
• Why me?
• Why now?
The same skepticism should apply when a non-AQ football program, even one as successful as Boise State, is asked to join a BCS conference.
Boise State, Nevada and Fresno State saved the Mountain West Conference by transferring from the WAC. And now Boise State, Air Force and SMU are among six non-AQ football teams invited to help save the Big East’s AQ status.
TCU and SMU share the same television market, but SMU wasn’t asked along when the Big East invited TCU. Now that TCU isn’t going there, shouldn’t SMU ask: Why me? Why now?
Same for Boise State, which wasn’t on the MWC’s to-do list for years, despite the Broncos’ insistence how that league made more geographical — and financial — sense. And while the Broncos have been a dominant football team under Chris Petersen, one of the country’s brightest head coaches, what would they have to offer should he leave? Boise is not a recruiting hotbed (six players born in Idaho were on NFL rosters in 2010), and it has a relatively small television market (112th) and stadium (seating capacity of 34,104, although there are expansion plans in the works).
One other lesson from reality TV: Marriages and divorces occur at rapid paces.
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I don’t know anything about marketing, but this is what I would do for Saturday’s military appreciation night:
• Drop off 1,000 T-shirts at each base (with coupons for beer discounts). Each shirt serves as the ticket. Even if they don’t go, they’ll still be walking around town with “Warriors for Warriors” shirts.
• Get the military bands to serve as the marching band. C’mon, we know the military knows how to march.
• Parachute in the coin used for the toss.
• Get a drill sergeant to work the mic during the pre-game. It would be kind of cool if he could order the fans to stand at attention during the national anthem.
• Get Under Armour to provide camouflage-patterned uniforms. Since they have military nights every year, the uniforms can be re-used. Or better yet, auction off the game-worn jerseys, with proceeds going to a charity. Can’t put a price on goodwill. (Think Boise State’s blue jerseys used to be an advantage. Imagine Utah State’s freshman quarterback throwing into a camouflaged defensive secondary.)
• Bring back the cannon.