It would be a waste if the athletic department, receiving a windfall that will keep gusting — about $1.8 million annually in student fees — believes there aren’t more financial rocks to overturn.
Securing the athletics fee is a significant step, but there’s more to go to whittling an eight-figure IOU to the school. The athletic department still should pursue a larger cut of parking, concessions and H-logo merchandise.
One of our readers also suggests that the athletic department:
• Get to control more — if not all — of the advertising in Aloha Stadium during Warrior home football games. Imagine booking a hotel banquet room for a wedding, and the hotel gets five tables. That’s how it is at UH football games. Those scoreboard ads? Money doesn’t go to UH and, we’re told, a large portion doesn’t even go to Aloha Stadium.
• Make money off the student fee. Throw it into a CD. Buy an In-N-Out burger franchise. Or, as the reader suggests, put on a concert. Sure, the students were lukewarm about a “free” concert in exchange for an athletics fee, so put on concerts that benefit the athletic department. What? There’s some sort of agreement in which the Stan Sheriff Center can’t cut into the Blaisdell’s concert business? Not to worry. There’s a loophole. Call it a fund-raiser … with music. They’ve had those in the Sheriff Center. New Hope has had events that infused what appeared to be a concert with sermons. We’ve seen the stage, the equipment and the set-up guy saying, “Mic check … 1, 2, 3.” And didn’t Christina Aguilera once have a concert in the Sheriff Center? Of course, the agreement was written when the arena was known as the Special Events Center. It could be argued this is a different arena.
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Jahmai Webster is the new weekend sports anchor/reporter for KITV.