In the movie “Jerry Maguire,” the receiver’s wife talks about the “big four” of endorsements — shoe, car, clothing line, soft drink.
Slot receiver Davone Bess, a former Warrior now with the Miami Dolphins, realized a two-for-one goal when he received an offer from adidas. While Bess is one of the NFL’s top slot receivers, that position usually commands only a four-figure cash contract. Instead, Bess agreed to work with adidas on the condition that he receive apparel instead of cash as compensation.
In the few months since joining Twitter, Bess has amassed more than 3,200 followers. And several are soccer-playing youths from Central America. It turns out that soccer fans admire Bess’ athletic skills, even though he is playing another sport. It also turns out that adidas is a big supporter of soccer.
This past weekend, Bess was part of an adidas-sponsored group that delivered soccer equipment and apparel (and other supplies, such as rice cookers) to rural Costa Rica.
Bess’ Oakland-based foundation will donate the rest of the merchandise to youth groups in Florida, Northern California and Hawaii.