Chow’s career change

If you haven’t seen it yet, you probably will soon.

The other day while I was watching college football on TV, I was surprised to see former Hawaii coach Norm Chow show up on a commercial.

And it’s hilarious. Intentionally hilarious.

In it, Chow thanks ALTRES Staffing for helping him to “job search smarter, not harder,” and get back on his feet after being fired by the University of Hawaii.

“Because of them I found a better fitting job,” Chow says, smiling into the camera as he runs a flower shop. His friendly tone to the camera is interspersed by loud “coaching” of florists who look suspiciously like football players.

It was a great idea by someone, and kudos to Chow for being willing to poke fun at himself.

The commercial is done very well, and Chow plays his part perfectly. Maybe those years near Hollywood at USC rubbed off on him. He seemed more comfortable acting in this 30-second spot than he did coaching on the UH sideline.


  1. gigi-hawaii January 5, 2016 5:52 am

    Hilarious commercial!
    Wonder how much Altres paid him.

  2. H-Man January 5, 2016 8:36 am

    I haven’t seen the commercial. Glad he is finding life after football. But with his PhD in education, I’ve wondered why he was not teaching or working in administration.

  3. Manoa Mist January 5, 2016 9:29 am

    If Chow had shown any personality when he was our coach, I’m sure he’d of done much better. But he was just a mean old Pake Man. But I did like the commercial brother tried his best, it didn’t work, and glad to see he’s able to poke fun at himself now. Brilliant commercial.

  4. locomoco January 5, 2016 10:05 am

    I saw the commercial and realized that even poking fun at himself, I dislike seeing the man. Brings back too many stressful, frustrating memories of trying to remain a loyal fan. He should quietly retire to SoCal or Utah.

    I think the Legendary One will have collected another paycheck in exchange for no positive results – from Altres, just like from UH. Ugggghhhh.

  5. hitmanhart January 5, 2016 10:05 am

    nice to see mr chow have fun !! still say if we would stick to how he was at the end of last season how he was enjoy the game might been a better year !!
    but nice to see that he can have fun !! chow should be back in the NFL QB coach or oc !!

  6. Dano January 5, 2016 12:28 pm

    Perhaps the positive thing is UH did try and actually gave it a go with Chow. during our numerous, frustrating losses to O.C. Chow’s great BYU teams back in the day (with offensive stars such as McMahon, Young, Matsuzaki, Sikahema, etc..), fans like myself wondered if Chow could do the same with UH if he were somehow on our side.

  7. Lowtone123 January 5, 2016 2:45 pm

    Glad to see Norm has found his true calling. He could have stayed hidden under a rock somewhere.

  8. mctruck January 5, 2016 5:45 pm

    How’s about having Chow use his famous, “it’s just one loss/game.”

  9. 808 January 5, 2016 7:33 pm

    That was a nice commercial for Altres Staffing. Good to see Chow doing something else and in a happy mood.

    Coach Chow, best wishes to you and your family.

  10. Mokihana January 6, 2016 1:57 am

    Not funny.

  11. Red Hill January 6, 2016 10:17 am

    Thoroughly enjoyed the commercial, especially in seeing how this is a lighthearted shot at Coach’s football image. Reminded me of how former sumo wrestler Konishiki (Hawaii’s Salevaa Atisanoe) overcame his image of a “foreign devil” using his 600-pound weight to upset the tradition-bound sport in Japan. After retirement, Konishiki started with Japanese TV commercials, then hosted a long-running and popular children’s TV program and an FM radio show, and promoted his musical talent to the delight of Japanese audiences. His image completely changed and today he is a much loved celebrity in Japan. He runs the Konishiki Kids Foundation to expose Hawaii kids to Japanese culture. Wishing better luck and more success to Coach Chow in his future endeavors, and good health and long life to his wife.

  12. Hapaguy January 6, 2016 3:07 pm

    I agree with locomoco: Chow should just go away already. Too many bad memories…..

  13. z January 13, 2016 5:10 pm

    So now we got to worry about a criminal running around with a cops gun? Would be nice if they told us what kind of gun it is.

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