ESPN yesterday ran the weekly update on the Heisman race. It was interesting to hear the phrase “among the leaders in total offense.”
That is because the current leader in total offense, Bryant Moniz, isn’t even in the discussion. But don’t blame ESPN or any other media entity across the nation. Time to point the finger at UH. The basic rule of any campaign is to start early. It would have been part of the school’s pet phrase — due diligence — to launch Moniz’s Heisman campaign this year, setting it up for the 2011 election campaign.
Is Moniz a true Heisman candidate? Who knows? Who cares? It’s all about creating a buzz for the program that is exploring — through due diligence, of course — a national TV contract. One of the oldest phrases in marketing is: Who cares what the hamburger tastes like, it’s the packaging that counts. Moniz’s talents are hidden in plain wrapping.
As it is now, Moniz is battling for honorable mention in the WAC. Boise State’s Kellen Moore and Nevada’s Colin Kaepernick are regarded as the WAC’s best quarterbacks, and Utah State’s Dionde Borel is getting lots of publicity. Even Idaho’s Nathan Enderle is drawing consideration from pro scouts.
Moniz? Most didn’t even notice he was not at practice yesterday.
Meanwhile, it wouldn’t hurt to launch that Twitter account for Kealoha Pilares, the nation’s leader in receiving yards.
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It was nice to see Tua Mahaley stop by practice yesterday. It was Mahaley who made the key block in the Warriors’ victory at Fresno State two years ago.
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ESPN-Australia is town doing interviews with Adrian Thomas and multi-tasking Alex Dunnachie: